Case Studies
February 19, 2024

Transforming a Godown into a Luxurious Wellness Retreat

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Transforming a Godown into a Luxurious Wellness Retreat

Problem Statement

Sukhayus Wellness Retreat, located in Kochi, Kerala, envisioned converting a century-old godown into a premium wellness destination. The challenge was to preserve elements of the space’s rustic charm while creating a luxurious retreat that appealed to both local and international visitors. Additionally, the retreat needed to distinguish itself within Fort Kochi’s culturally rich and artistic environment.

Solution

MBO collaborated with Sukhayus Wellness Retreat to reimagine the dilapidated godown into a world-class wellness retreat. To create a distinct identity, traditional Kerala elements, including mural paintings, were incorporated into the design. The unique ambiance often left international visitors wondering if the retreat was part of the famed Kochi-Muziris Biennale, showcasing its artistic relevance.

Execution Strategy

Godown Transformation with Artistic Flourish

Infused the space with traditional Kerala murals to create a cultural connection.

Ambiance for Global Appeal

Blended Kerala’s heritage with modern aesthetics to meet the expectations of both domestic and international guests.

Luxury Redefined

Designed rooms and common spaces with a focus on elegance, comfort, and artistic vibrancy.

Branding & Promotion:

Developed brochures, website content, and a social media campaign highlighting the retreat’s unique combination of art, culture, and wellness.

Activation Highlights

The introduction of mural paintings added a distinct artistic element, enhancing the cultural relevance of the space.
A carefully designed ambiance bridged the gap between traditional Kerala charm and the preferences of global travelers.
Marketing efforts positioned the retreat as a must-visit wellness destination, integrating Fort Kochi’s cultural narrative.

Results

Global Recognition

The artistic and cultural appeal resonated with international guests, with some mistaking it as part of the Kochi-Muziris Biennale.

Enhanced Reputation

Established Sukhayus Wellness Retreat as a leading wellness destination in Kochi.

Sustainable Development

Revitalized a neglected structure into a thriving, premium retreat, contributing to Fort Kochi’s cultural and tourism landscape.

Conclusion

The transformation of a century-old godown into Sukhayus Wellness Retreat highlights MBO’s expertise in blending artistry, culture, and modern luxury. By crafting a space that caters to both local and global sensibilities, MBO successfully brought the client’s vision to life while enriching Fort Kochi’s cultural tapestry.